Advertising Specifications

Advertising Specifications

Universal Ad Units:

  • 300 x 250, (Rectangle)
  • 728 x 90, (Leaderboard)
  • 160 x 600, (Skycraper)
  • 970 x 90, (Super Leaderboard)

Maximum Expanded Dimensions:

Not allowed

Max Initial File Load Size:

40 KB

Max Additional Initial File Load Size:

5 KB

Max Video and Animation Frame Rate:

24 fps

Maximum Animation Length:

15 seconds

Maximum Video Length:

Not allowed

Audio Initiation:

Must be user initiated (on click: mute/unmute); default state is muted

Hot Spot:

Not to exceed 1/4 size of ad.  Only initiated when cursor rests on hotspot for at least 1-sec.

Must NOT initiate audio

z-Index Range:

0 – 4,999

Max Percentage of CPU Usage:


Labeling Requirement, Font Size, etc.:

Ad unit content must be clearly distinguishable from normal webpage content,

(i.e. ad unit must have clearly defined borders and not be confused with normal page content)

Submission Lead-Time:

Minimum 3 business days before start of campaign

Implementation Notes and Best Practices:

For times when the user’s browser does not support creative functionality, (i.e. Flash, HTML5), provide a standard image file