Universal Ad Units:
Maximum Expanded Dimensions:
Not allowed
Max Initial File Load Size:
40 KB
Max Additional Initial File Load Size:
5 KB
Max Video and Animation Frame Rate:
24 fps
Maximum Animation Length:
15 seconds
Maximum Video Length:
Not allowed
Audio Initiation:
Must be user initiated (on click: mute/unmute); default state is muted
Hot Spot:
Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec.
Must NOT initiate audio
z-Index Range:
0 – 4,999
Max Percentage of CPU Usage:
20%
Labeling Requirement, Font Size, etc.:
Ad unit content must be clearly distinguishable from normal webpage content,
(i.e. ad unit must have clearly defined borders and not be confused with normal page content)
Submission Lead-Time:
Minimum 3 business days before start of campaign
Implementation Notes and Best Practices:
For times when the user’s browser does not support creative functionality, (i.e. Flash, HTML5), provide a standard image file